Frequently Asked Questions
What is sustainable development?
Called by many names including green building, whole building integration,
and high performance building, sustainable development seeks to maximize
the quality of the built environment, while minimizing or eliminating
negative impact to the natural environment. At its heart, it is about
leaving a high quality of life for future generations.
What does it mean for buildings?
It signifies that buildings:
- Provide a healthy, productive indoor environment
- Minimize the use of energy, water, and other natural resources
- Acknowledge the interdependence of the natural and built environment
Why is sustainable development important?
First, because
development is complex, expensive, and long-lived, the choices we make
are going to be with us for a long time. In addition, design and development
expenses are only about 20% of a building’s
lifecycle costs – the remaining 80% are for operation and maintenance
costs during its use. If we work to minimize energy and resource use
in the initial design and construction, we can save significant costs
over the life of the building. And finally, when the fact that the Environmental
Protection Agency states that indoor air levels of many pollutants
can occasionally be a hundred times higher than outdoor levels is coupled
with Americans spending as much as 90% of their time indoors, it becomes
crucial to have buildings that are healthy places for people to live
and work.
What are the benefits from a high performance project?
There are numerous benefits including:
- Health and Safety Benefits
- Enhance occupant comfort and health
- Economic Benefits
- Improve the bottom line through competitive first costs, reduced operating and maintenance costs, and increased building valuation
- Environmental Benefits
- Reduce the impacts of natural resource consumption
- Community Benefits
- Minimize strain on local infrastructures and improve quality of life
What does Earthly Ideas do exactly?
Earthly Ideas supports project teams who are designing and constructing
new and major renovation projects. We utilize organizational skills like
facilitation, communication, research, and information sharing to help
teams plan and implement sustainable strategies and LEED criteria in those
projects. Our main tool is the integrated design process, which relies
upon a multidisciplinary and collaborative team approach to building design.
It seeks to achieve high performance on a wide variety of well-defined
environmental and social goals while staying within budgetary and scheduling
constraints. Earthly Ideas helps teams develop these goals and stick to
them.
How is the integrated design process different from a conventional design
process?
To answer that I borrowed from a resource called Roadmap
for the Integrated Design Process produced for the British Columbia
(Canada) Green Building Roundtable. Although there are a lot of ways
to approach the integrated design process, there is broad consensus about
how it differs from conventional practice as shown in the summary table
below.

When is the best time to get Earthly Ideas involved in a project?
As early as possible. As Paul Hawken said in Natural
Capitalism, “All the really important mistakes are made on
the first day.” Good things happen when design teams communicate
early:
- Goals are clarified
- Perspectives are better understood
- Problems are discovered early
- Systems are optimized
- Loads are reduced
- Performance is improved
- Unpleasant surprises are minimized
- Costs are managed
Also the greatest energy savings can be achieved by planning for energy efficiency right from the beginning of the design process and striving to reduce loads. The further along a project gets, the harder it is - and the more costly it becomes - to make changes that will improve building energy use.
To summarize: The sooner teams develop and focus on their goals for a sustainable project, the greater the chance of reaching them.



